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laundries, breweries, walnut processing sheds, and municipal water companies. An industrial style building on High Street was home base in those years. In 1916, a managing partner, William Murray, who was a retail grocer by trade, came up with the idea of marketing a less concentrated formula for household use. Murray's wife, Annie, gave away samples at their grocery store, which was then on San Pablo Avenue, between 18th and 19th Streets, four blocks north of Oakland City Hall. Soon, housewives were coming back for more.
As the company embarks on its second century, it currently offers a diverse portfolio of products manufactured in more than two dozen locations around the globe, and marketed in more than 100 countries. In addition to their namesake bleach, the Clorox Co. has food products (salad dressings and sauces), water filtration products, air fresheners, charcoal, personal care products and cat litter, to name a few. The publicly traded company employs 8,400 people worldwide and has $5.5 billion in annual revenues.
Company historians credit the Murrays with infusing the fledging company (which was then experiencing growing pains) with a new purpose and drive.
The Air Max For Boys architect for the office building was Cesar Pelli (born in Argentina in 1926, he was in the beginning stages of an internationally prominent career that continues to this day).
downtown at a time when BART and the Grove Shafter Freeway (Highway 24) projects also were being constructed. Shetterly served on the board of the Economic Development Corporation of Oakland, which was overseeing the transformation of the downtown district.
The Clorox building is set back from the street and turned 45 degrees on its axis. The angled tower faces a wide pedestrian walkway that overlooks a lively cascading water course leading to the lower level John B. Williams Plaza. This plaza, named for Oakland's first black economic development director, serves as the primary entrance to the 12th Street City Center BART station. The structure's unique placement also suggests the diamond shaped company logo.
In May 1913, five California entrepreneurs invested $100 each to establish America's first commercial liquid bleach factory, extracting brine from the salt Nike Air Max 95 Obsidian Navy
The Clorox Co. would make its mark on downtown in the early 1970s, when it became the anchor tenant in a newly built high rise 24 story office tower at Broadway and 12th Street, in what was called the "City Center." The head of the company at the time was Robert B. Shetterly (1915 97), and history files reveal his commitment to revitalizing Air Max Outfit
Some years later, the company name would change to "Clorox," an amalgam of the two main ingredients. Together with the new name and the diamond shaped logo, an enduring brand was born.
In the early days, horse drawn wagons transported the bleach contained in distinctive jugs to Oakland Air Max Infrared Womens
Over 100 years, the Oakland based Clorox Co. has evolved from a single product manufacturer into a multinational powerhouse with several leading household brands.
ponds of San Francisco Bay. An electrolysis technique combining two key chemicals chlorine and sodium hydroxide was used to create the bleach. They called their new enterprise the Electro Alkaline Company.
Clorox celebrates 100 years
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