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After developing our initial idea, we tried to conjure up a name, which came to me as I leant back from a mural painting and said to a client, 'look, the colour here is a different shade from this one'. We only use one supplier, called Linea Raffaelli, and they deliver outstanding colours in various different shades, so I felt it would suit the studio. We had already been in contact with our supplier, so after we found the venue, we got straight to work on our interior design, ordered our clothing line and looked into the advertising. Some of these magazines get handed out in John Lewis and at wedding fairs, which catches women who are already looking for a particular outfit. I'm also trying to build a bank of images, in real life situations and staged, of our wonderful outfits and accessories, so whenever there is an excuse, I'm organising a photo Air Max Shoes For Women
AFTER spending 25 years as a freelance mural painter, Jessica Beard was encouraged to start a business with her older sister, Charlotte, a renowned seamstress.
As an occasion wear shop with a twist, Air Max All Red Kanye
We specialise in bridal, mother of the bride and occasion wear clothing and accessories, some of which are handmade in Nottingham. Shade is based in a first floor studio in West Bridgford and although we do have regular opening times, I also encourage appointments because it means the client and her friends or family have the whole space to look at the outfits and be fitted in privacy. We wanted to touch on the excitement and personal aspect of choosing an outfit for a wedding or evening event, so providing an experience for the client as well as individual designs is important. The dresses come as a full design but if she wishes to tailor it, for example by changing the colour, adding on flowers or sparkles, removing sleeves or taking out the body in the skirt, she can. The sizes are all custom made and removing or adding details is a great way to personalise when you have something very particular in mind"
Clothing designer Jessica Beard talks to Mark Shaw
and mother of the bride. With one changing room and an appointments service, she has created a space that is exclusive and tailored to each client. Shade Apparel has recently celebrated its one year birthday, so I went to talk to Jessica about her experience.
Noticing a gap in the market, she set up a clothing studio that specialises in occasion wear, bridal Nike Air Max 2013 All Black
shoot. Social media has also helped to spread our name, more so than I'd ever imagined. I use Facebook and Twitter and have them both linked so I know Nike Air Max 95 Safari that any events or sales will be posted on both. Most of my Twitter followers are people in the same industry, and their followers are interested in purchasing something from our industry, so I've now learnt how crucial it is to keep people up to date with the studio.
tell us about the service you provide.
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